Description
Full color 10″ x 13″ ad shows a corral fence with four cowboys leaning against it, three of them are real cowboys and they’re holding bottles of Squirt while the fourth is off to the side and looks like a real tenderfoot. The text over his head says “When taste grows up Squirt shows up” while the headline claims that “Squirt is for grownup tastes.” The text defines the procession as being from lollypops to Squirt or going from sweet to sour.
Source: May 25, 1962 Life magazine.
