Description
Three color 5 1/4″ x 13 3/4″ ad that is for Squibb Dental Cream. This ad starts off with a lady sitting in a robe on the beach and the ad says that she has “A mouth as fresh as the morning…Cool as the seabreeze – clean as all outdoors – that’s the way your mouth can feel”. The ad then says that “It starts with a tingle on your tongue…a cool minty fragrance that wakes up your sleepy taste sense. And then it comes all in a rush…that clean, young, all-new feeling. It’s Squibb Dental Cream cleaning, polishing, refreshing. And there’s concentrated Squibb Milk of Magnesia in it, to help neutralize bacterial acids…when it comes in contact with them…acids that might harm pretty teeth. You can put your faith in its purity. For Squibb Dental Cream must undergo 239 seperate tests before it qualifies for the Squibb control number, recorded for your protection on each tube or carton. A good reason to specify Squibb each time you buy”. Pictured at the bottom is the Squibb Angle Toothbrush for which it is claimed “dentist designed, head bent at correct angle for easier brushing and gum massage. Ask your druggist”.
Source: May 20, 1940 Life magazine.
