Description
Full color 9 1/2″ x 13 1/2″ ad that is for their Sprite Soft Drinks. In this ad there is an opened bottle of Sprite behind four glasses filled with ice and assorted fruit slices and the headline asks “Is Sprite just another mixer? Or will its subtle, natural tartness do something entirely new for long drinks?”. Then the ad asks “Think of a good, long, ice-cold whiskey and soda. Now think of the same thing with just a touch of dry, natural tartness and that’s whiskey and Sprite. Doesn’t that sound like a refreshing change from the usual run of heavily flavored mixers? Doesn’t that sound like something you might enjoy? O.K., so try adding Sprite to a jigger of whiskey (or gin or vodka), some ice and the juice of half a lemon. Taste the whiskey? Taste the tartness? And doesn’t it make a really nice drink?”.
Source: February 21, 1964 Life magazine.
