Description
Black and white 5″ x 11″ ad for their Mattress. This ad contains a picture of a lady resting regally on a mattress that seems to be floating in space supported by a spring clip. The headline claims “Here’s the secret of firm, correct body support! The non-sag edge of this Springwall Mattress…the most important mattress invention since the coil!” The text talks about the importance of support on the edge and has two pictures showing a lady testing it out in the store, just like they want you to. The text also mentions prices from $49.50 to $79.50 and talks about a contest they were having for Brides giving away a free Bermuda Honeymoon.
Source: June 1956 Good Housekeeping.