Description
Black and white 9 3/4″ x 13 3/4″ ad for the Spalding Double Dot Golf Balls. This ad has a cartoon at the top of an older man asking his golf ball, “Don’t I treat you nice?”. The lower portion of this ad has six different pictures each stating another story. The first one shows a man who has just hit a drive and is saying, “Well, Jumpin’ Jimminy…there you go again. I give you a nice sweet kiss and zwooosh you’re heading for the woods in a haywire hook, fading like a dead duck. Last time you sliced. Listen, I’m not asking for eagles but…”. In the second one, this man is hitting out of the sand “And when we’re in trouble – do I ever try to take it out of your hide? No! But if I’m even just the least touch off…bloooie…your cover looks like I’d slugged you with a meat axe…”. In the third one, the man is preparing to drive and he sees someone that he knows. “Oh, hollo Mac. Gosh I’m ready to…Mac the Pro. “Whoa! Your form’s OK. Here, next round, play this DOUBLE DOT. New kind of ball – toughest Spalding’s ever made. Distance? This baby’s shot full of it. And straight! She’ll never give you those undeserved hooks and slices…”. The fourth picture shows an X-Ray of the ball. “Permanent balance. Like the world-famous Spalding power balls, DOT and DASH, the new DOUBLE DOT has Spalding’s exclusive True Solution Center. 100% liquid. No minerals to settle and throw it off balance. Saves you undeserved hooks and slices”. Picture number five is one of the ball in action. “Look at that compression. DOUBLE DOT is speeded up for extra distance by “needling” – Spalding’s shot-thru-the-cover that builds up tension, gives long fast flight. And tough DOUBLE DOT‘s Geer patent cover is specially armoured to take the sharpest topping<“. Number Six shows a man hitting the hell out of a ball. “How are you hitting ’em. Here’s Bobby Jones of our research staff caught by Spalding‘s high-speed camera. Studies of multi-flash photos like this have led to recent important developments in Spalding clubs as well as the new DOUBLE DOT ball. Your Pro will show you how these improvements can help your game”.
Source: May 13, 1940 Life magazine.
