Description
Full color 9 1/2″ x 13 1/2″ ad with three more ways to enjoy their 100 Proof Liqueur. The ad has a picture of a bottle of this product with the ad facing the reader and the headline telling you to “Simmer down Southern Style with these Old South Coolers”. The ad shows the Southern Tonic which is Southern Comfort, Quinac and lime juice, the Confederate Cooler which is Southern Comfort, 7-Up and lemon juice and the Honolulu Cooler which is Southern Comfort with Dole’s pineapple juice and crushed ice. The text describes the unusual sensation that drinking Southern Comfort will bring unto your body and urges you to try some.
Source: July 27, 1953 Life magazine.
