Description
Black and white 9 3/4″ x 13 1/2″ ad that has an interesting outlook on “How Important Television Really Is” to the American public. In this ad for Sony televisions we can see a man sitting in a barber’s chair getting a haircut. Everything seems normal until we see that the man is sitting there with a portable Sony set sitting in his lap, playing a show. The man is turning to the reader and he says, “TV? I can take it or leave it” in spite of what the picture shows. The text asks us “How many of us can say as much? Can you take your TV? Or is it the shrine around which your living room is built? Sony offers a sensible alternative. A TV small enough and light enough to take wherever you want to watch it. With an 8-inch picture, measured diagonally. A black screen to cut glare and sharpen contrast, in any light. Solid-state circuitry to keep it going when other TV’s have given up even their ghosts. And, for taking it away from walls to plug it into, an optional rechargeable battery pack. If you’re tied to a shrine in the living room, maybe it’s time you got a little shrine buster”. The bottom line in the ad is “The Sony 920U-TV. Take it or leave it”.
Source: October 3, 1969 Life magazine.
