Description
Full color 10″ x 13 1/2″ ad that tells that, for Snider’s Chili Sauce, “We captured that old fashioned Chili Sauce flavor with a Super Tomato and that secret recipe!”. There is a drawing of several workers struggling to lift a large glass cover off of a giant bottle of Snider’s Chili Sauce and the text tells the story. “Grandma Snider got her dander up one day. “You know,” she said, “what’s happened to new-fangled store-bought chili sauce is a caution!” She claims chili sauce should be chunky and spicy – with a tempting richness that’s like magic for other food. “None of that watery thinness and namby-pamby flavor.” Grandma Snider knows! Her chili sauce has been a favorite hereabouts for a l-o-n-g spell.” There are more stories to be told in this ad but I will not tell you about them. The ad says that “Besides Snider’s Chili Sauce…there’s a whole line of delicious Snider’s vegetables and fruits in cans and jar and there’s Snider’s Catsup, the real country style…Snider’s Cocktail Sauce, so spicy and tangy…with that Special Snider Flavor if the Snider Folks put it up…it tastes like home”.
Source: April 29, 1946 Life magazine.
