Description
Full color 9 1/2″ x 13″ ad for their Vodka. In the picture of a snow-covered, rough terrain we see a glass filled with a drink made from Smirnoff in the foreground flanked by a bottle of this wonderful product. Further back we see a man in a dark suit, top hat and a cane walking toward the camera through the roughest area and the headline asks “What’s come over the rocks lately?”. Smirnoff is the answer and the text tells us that any on-the-rocks drink made with Smirnoff becomes the smoothest drink on ice. The act of filtering it through 14,000 pounds of activated charcoal makes it crystal clear, flawlessly smooth and remarkably free of taste or odor.
Source: October 23, 1964 Life magazine.
