Description
Full color 7 1/2″ x 10 3/4″ ad that wants you to believe that this product will help you enjoy your life the way it should be enjoyed. The picture shows a Spring day where a man in a straw hat is in the foreground of the picture lying in a field peacefully strumming his guitar. Behind him, wearing hats and being protected by an umbrella, are two happy ladies and a man deep in thought. The headline says “Springtime and Smirnoff: light, fresh and alive” and the test discusses how Smirnoff people are the kind that will celebrate the coming of Spring. It mentions the Smirnoff Bloody Mary and the Smirnoff life style which consists of “fanciful clothes and extravagant dreams”.
Source: April 1970 Playboy.
