Description
Full color 10″ x 14″ ad in which you are asked to “Compare Sheaffer’s TM with any other pen in the world!” This is an unusual ad with a black background. There are four different “Touch Down plus on the left side, each with a different hi-point of the pen. First there is the “Innerspring Clip” and then there is the “Air-Seal Humidor Cap”. Third we have the “TM Design With Great Capacity” and lastly we have the “Sheaffer’s Exclusive Point Fashioned from a 14K Ring”. The word Touch Down appears in the upper right of the ad and describes it as “The sensational one-shot pneumatic filler”.
Source: August 11, 1952 Life magazine.
