Description
Brown and white 9 1/2″ x 14 1/2″ ad that talks about reasons to buy their Pens. The headline has the number “76,000” and the text indicates that this is the number of Names and Addresses that were written with a single Shaeffer pen. This information comes from a letter from a Mr. Vuillmot who hiked from Washington, D.C. to San Francisco. During this trip this many people signed the notebook he was carrying. The ad mentions several models for sale starting with, of course, the Lifetime. It gives a price of this unit of $8.75 then goes on to the Special for $5.00 and the Student’s Special for $3.75. The ad also shows a much magnified view of the Lifetime pen.
Source: November 15, 1923 Midweek Pictorial.
