Description
Full color 9″ x 13 1/4″ ad that is another in the “Wet & Wild” campaign for Seven-Up Soft Drinks. In this ad we have a picture of some overgrown greenery, not a jungle or anything, just slightly overgrown. There is long grass with some healthy weeds in the background and there is a bottle of 7-UP right next to a glass filled up and sparkling away. Sitting right in front of these two are a full lemon and a lime partly hidden by the long grass. The ad says they are “Crisp and crackling – that’s 7-Up! Fresh, clean – 7-Up again. The one soft drink you don’t outgrow – that’s 7-Up, too. Nothing tastes like 7-Up but 7-Up“.
Source: September 9, 1966 Life magazine.
