Description
Full color 9 1/2″ x 13 1/2″ ad that assures you that 7-Up is the Soft Drink to use when you are participating in Real Action. The ad has one of their colorful, time-frame drawings with the green background showing a hand bringing a bowling ball toward the point of release. The headline urges you to “Get Real Action. 7-Up Your Thirst Away!!” The text claims that 7-Up will quench any thirst you can get and claims that drinking it will tingle in your mouth, freshen your mouth and re-start the natural moisture in your mouth. For these reasons 7-Up will quench your thirst quickly and completely”.
Source: September 18, 1964 Life magazine.
