Description
Full color 10″ x 13 1/2″ ad for the Soft Drink that the entire family can and will enjoy. The ad has a picture of a family of four enjoying the project that Dad has just finished. The young boy is sitting in what used to be his red wagon but now, with the help of an old wooden barrel and some other scrap lumber, is a make-believe airplane that has been rechristened “The ‘Fresh Up’ Fortress. As the family sits around the happy young boy they are all enjoying a bottle of 7up.
Source: October 24, 1949 Life magazine.
