Description
Full color 9 3/4″ x 13 1/2″ ad that shows a glass full of sparkling 7up, some of it has poured over the glass and has dripped onto the stand, and it is somewhat surrounded by full bottles of 7up that are all cold enough that they have beads of sweat on them. The headline, in an attempt to explain their slogan, says “Wet is because you’re thirsty, Wild is because you’re you”. It further intensifies matters by saying that you should “Join the move from mild to wild. Have a 7-Up…the soft drink for people who look for refreshment on the wilder side of wet. Now you can stop looking”.
Source: November 17, 1967 Life magazine.
