Description
Full color 10″ x 13″ ad from their Wet & Wild ad campaign. The ad picture is a very extreme close-up of a 7up bottle cap that is covered with condensation. The ad gives the simple instructions to “Pull the cap. Bite off a swallow of 7-UP. Big Bright. Bold. Clear to the bottom. First against Thirst“.
Source: March 3, 1967 Life magazine.
