Description
Full color 9 1/2″ x 12″ ad that let’s you know that drinking a Seven-Up is on a short list of ways to help you relax from a hectic day. The ad has a picture of a young couple of students sitting in a booth at the local Malt Shop. They have their books and school equipment on the table in front of them and the young man is in the process of creating a house of cards using books on end, pencils rubber-banded together, pencils hanging from string to act as counterweights and the flat side of other textbooks while his girl friend braces herself and leans away from the collapse that she is sure will happen. While the young man uses his right hand to place these items his left hand holds the answer to his ability, a bottle of Seven-Up. The ad headline says that “When problems begin to pile up…brace yourself with this quick, refreshing lift!“. The ad text promises that “You’ll get brand new energy in just 2 to 6 minutes” when you drink a chilled 7-Up .
Source: March 3, 1961 Life magazine.
