Description
Full color 10″ x 13 1/2″ ad with the saying “Stop sign for thirst all along the way…the real thirst-quencher”. Pictured in the ad is a family of four doing some traveling across the country. The father has stopped at a gas station and, while his wife waits inside the car, he has purchased two bottles of Seven-Up and is offering them to his twin daughters. At least, I think they are his daughters. The text tells you that you should watch out for those Seven-Up signs, stop when you see one. They claim that “As 7-Up tingles on your tongue, cool and clean-tasting, dryness disappears – and stays disappeared”. They also claim that one bottle keeps a youngster contented for lots of miles. Nothing does it like Seven-Up“.
Source: July 9, 1956 Life magazine.
