Description
Full color 9 1/2″ x 13″ ad that was another one during their Wet & Wild phase. This one has a picture, taken at ground level, of a big glass of Seven Up just poured and an uncut lemon and a lime. The text tells us “Go ahead. Lace into a 7-Up. The taste is bright and clean. The lift is bright and bold. Send a shiver down your thirst.” The 7-Up fight phrase is “First against thirst”.
Source: February 4, 1966 Life magazine.
