Description
Full color 9 1/2″ x 13 1/2″ ad for the Soft Drink that will make you happy. This wartime ad has pictures of four smiling people of all ages under the headline “Get the ‘Fresh up’ Smile”. The ad claims that it will wake-up your mouth and implies that drinking 7-Up will help you to work better and make the war end sooner. There is a small headline saying “Be a ‘Fighter-Backer’: Work for Victory”.
Source: February 28, 1944 Life magazine.
