Description
Full color 10″ x 13 1/2″ ad that has Christmas in mind. We see a red bag set on a couple inches of snow and it seems to be filled with six-packs of Seven Up. There seems to be some inside and two more bulging out of the top. There is one more that couldn’t fit into the bag. The ad headline says, appropriately, “The More the Merrier”. The holiday text says “A bright welcome is 7-Up. Crisp and Crackling – Bold, Bracing and Holiday Fresh! So cheers! Tis the season to be 7-Up jolly”. They use the saying of the year, “7-up…First against Thirst”.
Source: December 27, 1966 Look magazine.
