Description
Full color 9″ x 12 1/2″ ad for the Sociable Soft Drink. The ad has a picture of a warmly-dressed couple riding a horse drawn sleigh along a snow-covered road. The man is wielding the whip while the lady is holding the wooden case of 7up in her lap. The ad headline has the rhyme “Everywhere, parties! Everywhere, fun! Trot out the Seven-Up, everyone!”.
Source: December 12, 1960 Life magazine.