Description
Full color 9 1/2″ x 13 1/2″ ad that is another in their Wet & Wild ad campaign of the Sixties. This one has a six-pack of bottles that seems to be floating, with a lime and a lemon next to it, in an icy body of water. The words on the ad say that it is “Bracing. Crisp. Unforgettable. Nothing tastes like 7-Up but 7-Up. The one soft drink you don’t outgrow”. It then claims that 7-Up is “First Against Thirst” which is a very talented thought.
Source: August 12, 1966 Life magazine.
