Description
Full color 10″ x 13 1/2″ ad that says that when you drink 7-Up, you can get “Wet & Wild”. In this ad the photo takes up 90% of the page and it, basically, is filled with the white letters saying 7-Up with the green backing against the red backdrop, marred with condensation from the fact that it is cold, flowing down through the label. The words at the bottom of the ad tells us that “Here it comes. Bold. Bracing. Soaking cold. 7-Up. Drink it down. Live big. FIRST AGAINST THIRST”. Makes me thirsty.
Source: April 14, 1967 Life magazine.
