Description
Full color 10″ x 13 1/2″ ad that has a BIG photo of an unopened bottle of Seven Up being held up by a male hand, with fairly long fingernails. The bottle is being held up fairly high so that the bottle cap is up there and you can see the beads of moisture on the neck of the green bottle. The ad headline says “Wet & Wild” before getting into the “Big. Wet. Dragged fresh and crackling out of the ice. You feel better already. Snap the cap and see what happens. First Against Thirst”.
Source: May 12, 1967 Life magazine.
