Description
Black and white 8″ x 11″ ad for Jim Beam’s 86 Proof Kentucky Straight Bourbon Whiskey with Sean being listed as “The original James Bond”. The ad has a picture of Mr. Connery staring at the camera with that iron-chinned look of his and the ad says that “You can’t improve on the original”, which refers to the Bourbon and to the person portraying James Bond.
Source: April 1974 Playboy.