Description
Full color 9 1/2″ x 12 1/2″ ad for their V.O. Canadian Whiskey. There is a picture of a room where a very formal gathering is taking place, tuxedos, a violin being played and a white-gloved man in a waistcoat pouring drinks. Seagram’s V.O. seems to be the only bottle that he has at his disposal and the headline asks the question “Does V.O. improve with music?”. The text reasons that V.O. may be a composition in itself and reminds us that it is “Known by the company it keeps”.
Source: October 10, 1961 Look magazine.