Description
Full color 9 1/2″ x 13″ ad for their Seven 7 Crown Blended Whiskey. The ad has a picture with a red background of a clock with the number “1947” where the one should be going around to where “1957” is where the 12 should be. Yes this clock only has eleven hours in it but that is necessary for the story. There is also a big “7” with a crown on it and a bottle of Seagram’s in the corner and the headline claims that “It must be the finest to be first…for a decade”. The text explains how it has been the favorite for 10 full years” and “For that reason alone Seagram’s 7 Crown deserves a trial in your glass”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: March 18, 1957 Life magazine.
