Description
Full color 9 1/2″ x 13 1/2″ ad for their V. O. Canadian Whisky. This is another of their ads by Men who Plan beyond Tomorrow. The ad shows a football game taking place on a very cold afternoon and the stands are filled with men who are wrapped in overcoats yet still feeling the cold. There is one man though who has on nothing more than a regular looking suit and seems to be the most comfortable person there. The ad headline says “On The Way! Light-weight clothes which lock out Zero Cold”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: October 28, 1946 Life magazine.
