Description
Full color 7 1/2″ x 10 1/2″ ad for their 100 Pipers Blended Scotch Whisky. The ad has a picture that I always associate with drinking Scotch, a couple fly fishing while wearing short shorts and waders. The woman has unleashed a cast that threatens to tip her over and the laughing man with her has to, gasp, grab her around the waist. The headline reminds everyone to “Pack the Pipers, it wouldn’t be a weekend without it”. The text describes having to “broil today’s catch on the open fire” and having “the whole mountain to yourself” and goes on to imply that, without having a bottle of Piper’s there, it wouldn’t be worth doing.
Source: May 20, 1974 Newsweek.
