Description
Full color 10″ x 14″ ad for the beer that is So Good it will make times that are boring seem better. There is a picture of a male hand pouring a long-neck bottle of Schlitz into a tall glass with several already filled glasses in the foreground. The text tells a little story of some people who had attended a play the previous night that had not impressed them but the evening had since it involved drinking Schlitz with friends. It goes on to talk about some of the “extra” things that make Schlitz the favorite beer of more people.
Source: September 15, 1952 Life magazine.
