Description
Full color 9 1/2″ x 13 1/2″ ad for The Beer That Made Milwaukee Famous. There is a picture of a couple sitting on a porch that is overlooking a lake with a forest and snow-covered mountains and the man is holding up a tall glass that has been filled from a can of Schlitz that is sitting on the railing behind them. The headline suggests that you “Know the real joy of good living” and watch and see what kind of people are drinking Schlitz. They will be the ones that have an eye for the good things.
Source: October 12, 1959 Life magazine.
