Description
Full color 9 1/2″ x 14″ ad with another attempt to describe the unequalled taste of Schlitz beer. The ad has a picture of an attractive couple slowly riding horses through an Autumn forest and the ad headline, referring to both the taste of Schlitz and the moment in the picture, calls it “The Magic Touch”. The ad text gives full credit for the fine taste to the fact that it is brewed with “Just the kiss of the hops”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: October 9, 1944 Life magazine.
