Description
Full color 8″ x 10 3/4″ ad with the warning that When you’re out of Schlitz…you’re out of beer. There is a picture of a man whose face is showing relief as the woman behind him is pouring the contents of a bottle of Schlitz into his glass that, a moment ago, was empty. The text explains that “Quality never comes easy. Schlitz is most carefully brewed for smoothness, gusto and aroma without “beer bite”. This is pure beer. This is Schlitz. The beer that made Milwaukee famous.”
Source: November 1968 Playboy.
