Description
Brown and white 10″ x 13 1/2″ ad that has the angled label in the center of the page but withoug the words Schlitz in it. The ad headline poses the question, “72 out of 100 men recognized this shape. Do you?”. While you ponder this question, you could read the rest of the text. “The brown shape above is called a rhomboid. We showed it to men just as you see it here and said, “What trademark is this?” 72 per cent of them said “Schlitz“. These men recognize the mark of a great beer. When you taste the beer behind this famous shape you’ll recognize the taste of a great beer, and that’s a lot more important. How about a Schlitz“.
Source: November 10, 1961 Life magazine.
