Description
Full color 10″ x 13″ ad for the Quality that is Schlitz. This is another from their Big Hand series and, in this one, the hand is extended out over a scene of a lake, trees that are beginning to turn color with snow-covered mountains off in the distance. The hand is holding a very big and tall glass that is filled with and an inordinate amount of foam. The man’s arm, covered by a light brown coat, has a white shirt with cuff links shaped like a fish. The headline suggests that you “Move up to quality – Move up to Schlitz“ while the text rejoices over the fact that “Happily the best in the world doesn’t always cost a lot more.”
Source: November 25, 1958 Look magazine.
