Description
Full color 7 3/4″ x 10 3/4″ ad for their powerful yet tasty Schlitz Malt Liquor. The ad has a black background with the bull being red this time, red is a color that makes it look more fierce. The headline shouts out “El Toro Bravo” next to a picture of one of their silver cans, condensation built up along it’s sides.
Source: May 1970 Playboy.
