Description
Full color 10″ x 13″ ad that reminds us that Schlitz was sponsoring the three most popular horse races of 1960. The ad has a photo of several men and a lady sitting in a neighborhood tavern drinking tall glasses of beer with bottles of Schlitz next to them while watching horse racing on the black and white TV. The headline extends an invitation from your Tavern Keeper to “Come and Watch the Races” and urges you to bring along your friends because “Whenever people of good taste get together you’re sure to find Schlitz“.
Source: May 2, 1960 Life magazine & May 7, 1960 Saturday Evening Post.
