Description
7 1/4″ x 10 1/2″ ad done in brownish-red text and white background with a childish drawing of a battleship and the words “You may serve the Schlitz when ready, Gridley!”. The text explains that when Admiral Dewey attacked Manilla it took seven hours of bombardment to acquire a surrender. This was hard work and the men were very thirsty so the Jos. Schlitz Brewing Co, promptly sent a shipload of their product as a token of their appreciation. I would have to assume that they were very thirsty by the time the ship arrived.
Source: March 1964 Playboy.
