Description
Brown and white 9 1/2″ x 12″ ad for The Beer that made Milwaukee famous. This ad has a drawing of a cow who has stuck his head into view. The ad headline begins the story by saying that “It seems there was this cow…” and goes into the story of the Chicago fire and how the Schlitz Brewing Co sent beer to help the thirsty individuals of the city. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 5, 1964 & December 11, 1964 Life magazine.
