Description
Full color 9 3/4″ x 13 3/4″ ad for Schlitz Beer – The Beer That Made Milwaukee Famous. This ad has a drawinf of a man and a woman enjoying a night alone as the man is bringing two glasses filled with Schlitz Beer as the woman is pausing while putting another record on the record player. The ad starts off with the familiar headline, “If you like beer, You’ll Love Schlitz“. The ad then says that you’ll get “No harsh bitterness…Just the kiss of the hops”. It then says that “This dry and mellow beer…this beer of matchless flavor…is the world’s largest seller. Year after year more bottles and cans of Schlitz are bought – millions more – than of any other beer. This popularity is the result of the most conclusive taste test in beer history”. At the bottom of the ad, we are told that “Schlitz is available in quart bottles, 12-oz. bottles and cans, and the 7-oz bottle. Also in 24-Pk and handy 6-Pk cartons of cans and ‘one-way’ bottles that require no deposit”.
Source: June 1, 1953 Life magazine.
