Description
Full color 10″ x 13″ three-panel ad telling another story of a person discovering why Schlitz is “The Beer that made Milwaukee Famous” This ad shows a rehearsal for Romeo and Juliet where Romeo was curious as he looked down from his balcony at a group of people sitting around a table littered with bottles of Schlitz. He came down and joined the others, picked up a bottle of Schlitz and tried it. In the last frame he is leaning against some scenery holding up a glass filled with Schlitz with a silly smile on his face and the others are happy because now he knows why Schlitz is “The Beer that made Milwaukee Famous”.
Source: June 27, 1949 Life magazine.
