Description
Full color 10″ x 13 1/2″ ad from their Big Hand series. This ad has a picture of a hand wearing a white glove and holding up a tall glass of Schlitz with the foam creeping over the top. In the background is a winter scene where a man is cross-country skiing away from the camera and toward a field at the base of a scenic snow-covered mountain. The ad headline says “Know the joy of good living within the reach of all…Move up to quality-Move up to Schlitz“. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: January 19, 1959 Life magazine.