Description
Full color 10″ x 13″ ad that demonstrates one of the difficulties of buying Schlitz for someone else. The ad has a picture of a man surrounded by Christmas wrapping paper and a sleeve that DID contain six cans of Schlitz Beer. He is pouring the contents of one of the cans of Schlitz into a glass as he looks at the camera with a sly look of satisfaction on his face. The caption “I wonder if George will mind getting a 5-pak” brings home the point that “When you’re out of Schlitz, you’re out of beer”.
Source: December 16, 1966 Life magazine.
