Description
Full color 9 1/2″ x 13″ ad for their Great, Light Beer. The ad has a picture of a man in pajamas and a bathrobe holding a glass of beer in one hand while he takes a bite of a ‘man-made’ sandwich. It looks like he is going to end up with a whole tomato at the end of this bite. The ad headline calls this the “Late, late show. 1 fistful of sandwich. 1 fistful of gusto. The good guys win again!”.
Source: April 3, & November 27, 1964 Life magazine.
