Description
Full color 8″ x 11″ ad that is for the pleasure of enjoying Schlitz Beer. This ad has a picture of a man playing tennis on a very hot day and he is making a return shot with a very large sun sweltering behind him. The ad headline says that “This time of year you don’t ever want to be out of Schlitz. It’s the one for sun”. The ad says “It’s right. Right now. After all, we’ve been improving what’s right about our beer for over a century. Because we know you never lose your taste for quality. So look for the big Schlitz display. And take home the one for sun!”. At the end of the ad there is the saying that “There’s just one word for beer. And you know it”.
Source: June 1977 Playboy.
