Description
Full color 7 1/2″ x 10 3/4″ ad for Schlitz Malt Liquor. This ad has a vivid, purple background with the familiar drawing of an irate bull with the headline “El Toro Bravo”. There is nothing else in the ad but a picture of a cold can of this product waiting for someone to pull back the tab.
Source: April 1970 Playboy.