Description
Full color 10″ x 13″ ad for the beer that is beer. The ad has a picture of a get-together where a group of people are sitting around in what looks like an after work evening at the bar. One man, sitting at a table with a laughing woman, notices that his glass is empty and, looking at someone employed to prevent this from happening, points to the fact that foam is visible throughout the entire glass. The ad headline assures you that “When you’re out of Schlitz, you’re out of beer”. The ad brags about the fact that it takes 1,174 careful steps to make each and every drop of Schlitz beer. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: November 25, 1966 Life magazine.
