Description
Full color 10″ x 13″ ad for Schlitz Malt Liquor. The top of the ad has a photo of a bookwormish kind of guy holding up a nearly full glass mug of Schlitz with a sly smile on his face. The ad headline warns us that “George hadn’t tried anything new in years. Then Schlitz Malt Liquor came into his otherwise routine existence”. It is explained to us that it is a premium mix and that it gets its character from 10 malts and 3 hops. Schlitz is now bold enough to serve “on the rocks” yet smooth enough to drink “straight up”. George seems to be more interesting now because, last time anyone saw him, he was dancing the frug at the neighborhood discotheque.
Source: May 20, 1966 Life magazine.
